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An exhilarating launch of the new CayenneCayenne Launch Indonesia


The highly anticipated new Cayenne models made their Indonesian debut on the evening of 9 July 2010. Held in the middle of the business district at the prime Sampoerna Strategic Square garden, the launch thrilled all 230 guests who attended.

Hours before the event was due to begin, curious crowds of onlookers from the surrounding buildings were already gathering around the event venue, their interest piqued by the buzz coming from the Sampoerna Strategic Square garden.

As the sun began to set on the warm Friday evening, guests started streaming in, greeted first by a warm welcome from the Porsche Centre Jakarta team. After signing the guest book at the registration area and having their photographs taken, guests then relaxed and mingled over chilled juices and wines, as live music played in the background.

Suddenly, amidst the quickening beats of the music from the stage, 6 models emerged and walked right to the audience area, showcasing the latest apparel and accessories from the Porsche Design Driver’s Selection to the best possible effect. Mere seconds later, the lively beat of percussion instruments came streaming through from the front entrance. Spirited and highly energetic, a group of percussionists, dressed all in white, burst through the crowd, pumping up the energy levels all around.

Onstage, two drummers kept the crowds going, as the most important event of the night was moments away.

As the lights dimmed dramatically and the music came to a stop, Ms. Sari Nila, MC for the night, appeared on stage. After greeting the guests came a welcome speech by Mr. Herbert Kwee, CEO of PT. Eurokars Artha Utama, the official Porsche importer in Indonesia. Following this, several short video clips were shown, before Mr. Christer Ekberg, Managing Director, Porsche Asia Pacific gave a speech highlighting the features of the all new Cayenne and the innovations it brings to the Porsche brand.

Just before the unveiling of the car, further video clips were shown, with a short history on the Porsche philosophy and all the models up till the new Cayenne. Shortly after, the walkway to the stage lit up with a spectacular display of pyrotechnics, as the Cayenne was the first to be unveiled on stage. Following in quick succession came the Cayenne Turbo, Cayenne Diesel and Cayenne S, all of which were then available for upclose viewing, much to the delight of the guests.

After all the excitement for the night, it was time for dinner – a delectable spread consisting both of Western and local favourites. As the DJ continued to spin a catchy mix of tunes, guests continued to soak in the atmosphere of the lively event, before being presented with a metal car of the new Cayenne as a souvenir of the memorable night out.

For more details regarding Porsche, please contact Porsche Centre Jakarta at +62 21 725 8000, Yudy Widodo, Vice President for Sales & Marketing at +62 811 811 7 911 or Cynthia Ratna, Marketing Manager at +62 819 0809 6740.

7/15/2010