Breaking free of the swarm of autonomous currents, setting one’s own course, experiencing the pleasure of authenticity beyond efficiency. Michael Mauer, the director of Style Porsche, talks about the appeal of sports cars both now and in the future.
A Porsche earns admiring glances the world over. Few brands enjoy such a positive image. Porsche built this inestimable respectability bonus into the legendary Porsche 356 “No. 1” Roadster of 1948. And it’s been part of every model since.
Long after the digital revolution runs its course, sports cars from Porsche will still be the expression of a special approach to life. On the irrepressible nature of individuality and the luxury of driving oneself.