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Porsche Lifestyle Flagship Store opened at Tmall, empowering a new luxury lifestylePorsche X Tmall Heydrop: 911 Edition for limited pre-sale

Shanghai. On 12 October, the Porsche Lifestyle Flagship Store was officially launched on Tmall, becoming the only officially authorised Porsche flagship store on a third-party platform, thus marking the luxury sports car manufacturer's successful entry into E-Commerce. As a strong complement to its offline retail channels, the Tmall flagship store further extends Porsche’s digital experience, offering sports car enthusiasts of all ages a new range of Porsche lifestyle products with style, quality and personality. The first batch of products cover a series of driving packages at Asia’s first Porsche Experience Centre as well as the Porsche Driver’s Selection which features lifestyle products for Porsche enthusiasts. The store had 190,000 unique visitors as of 19 October, undoubtedly indicating Chinese consumers’ keen interest in luxury lifestyles.

“As a one-stop, high-end, B2C shopping platform that is highly trusted by Chinese consumers, Tmall stands for fashion, trendiness and quality,” said Dr. -Ing. Jens Puttfarcken, President and CEO of Porsche China, “Porsche Tmall store fully caters to the consumption habits of China’s new generation of young people. We will be able to flexibly reach a broader base of customers and fans while providing them with our authentic brand image, product experience and sports car culture. In the future, we will continue to explore diverse new retail approaches to satisfy the ever-changing consumer needs and expectations.”

Porsche Driver’s Selection offers inspiration for the sports car life

Based on the daily life scenarios of Porsche owners, Porsche has created exclusive accessories that are tailored to their personal style. Each item features the finest materials, a sporty and elegant design, intelligent details and uncompromisingly high craftsmanship. With its wide selection of products, Porsche Driver’s Selection interprets any given owner’s passion for sports cars into a Porsche lifestyle, such as glamorous accessories for the home and office, travel-friendly luggage and exquisite model cars.

Over the years, the Porsche Crest and Logo Collection has been generously received by thousands of enthusiasts and is now available on the Tmall store, with popular items listen including the branded Porsche key ring, thermos mug, baseball cap and mug.

Porsche X Tmall Heydrop: 911 Edition for limited pre-sale

Tmall Heydrop is an important online channel for showcasing and offering new products, and has achieved great success since its launch. From 15 October, the Porsche 911 Edition was made available on Tmall Heydrop for limited pre-sales with a special price of RMB 91,100. As of 19 October, this special offer attracted nearly 37,400 discerning sports car enthusiasts to enter their name into a lottery that will determine whether they are one of the lucky few able to purchase this limited edition collection.

As a new addition to the Porsche Originals series, the 911 Edition is a lifestyle accessory made from original Porsche vehicle parts, that combines ingenious design with a new purpose. The collection includes: 911 original sports seat, 911 original cylinder wine cooler, 911 RS Spyder Design original wheel rim wall clock, 911 Carrera original brake disc bookend, 911 Carrera original tailpipe pen holder, 911 GT3 original tailpipe Bluetooth® speaker and 911 GT3 RS limited edition model car 1:18 scale. The total value is upwards of RMB 98,163. Each item combine mechanical design with practical functionality, adding a dose of sports car culture to every day life.

Porsche driving experience with pure sports car pleasure

At the same time, the Porsche Tmall store provides a new online channel for test drive reservations, allowing fans to experience the tight handling of Porsche cars at the Porsche Experience Centre Shanghai. The first batch of driving packages offer benefits such as the opportunity to drive different Porsche vehicles under the professional guidance of a Porsche instructor, the new generation 911 and all-electric Taycan included, as well as the chance to experience a blood-pumping track simulator, thus covering various driving needs, whether the aim is to improve specific driving skills or simply to have fun behind the wheel.

For the upcoming 11 November shopping festival, Porsche will further enrich its Motorsport Collection, updating the new products based on collections of Martini® Racing and Porsche GT4 Clubsport. In the future, Porsche will gradually optimize its E-Commerce layout to better satisfy consumers with diversified channels.

Visit the Porsche Lifestyle Flagship Store at https://porsche.tmall.com/.

10/20/2020

Further information and pictures for journalists and media representatives can be found on the Porsche press database at http://presse.porsche.de/.