Current Press releases
Porsche Carrera Cup Asia and Coca-Cola launch co-branded cans for double the refreshment and double the happinessCo-branded cans of Coca-Cola go on sale in China from 7 September
Shanghai. On 7 September, Porsche Carrera Cup Asia and Coca-Cola unveiled their jointly branded Coke cans and 911 GT3 Cup car livery, which combines the fighting spirit of motorsport with the unmistakably refreshing feeling of Coca-Cola. While international racing experiences an extended off-season due to the pandemic, this thrilling partnership not only brings fans a different kind of passion but also conveys positive energy and encourages the public to embrace the future with an optimistic attitude in the post-pandemic era.
At the same time, a commercial featuring a Porsche Carrera Cup Asia race car has been launched. In the advert, the sound of a Coke bottle cap being unscrewed is echoed by the impressive roar of a 911 engine. A Porsche 911 GT3 Cup bearing the new Coca-Cola livery takes to the track, sprinting in the sunshine and showcasing its powerful acceleration and top speed. The second commercial, featuring Porsche Carrera Cup Asia driver Li Chao, will be launched soon, and will continue to generate passion and excitement for the upcoming races.
The partnership between Coca-Cola and Porsche can be traced all the way back to the 1970s, when legendary driver Robert “Bob” Akin brought the brands together and claimed podium finishes at legendary races – including 24h of Daytona – while driving a Coca-Cola liveried Porsche 935 and 962. Under the theme of "Upliftment, Doubled", the collaboration this time brings the Porsche Carrera Cup Asia to life on the iconic red and white cans of Coca-Cola. On the cans, the race car image based on the Porsche 911 GT3 Cup (Type 991.2) is paired with classic scenes from the Series, perfectly recreating the thrilling excitement of the race track. The tire tracks, the shadows cast by the headlights, the turning shoulders, the elegant and striking grille of the Cup car all reflect the classic collision between Porsche and Coca-Cola, conveying the idea of "double the pleasure, full-speed ahead".
The co-branded cans will be available for sale in thousands of stores nationwide for one month. 3,000 Premium Packs will also be available on Tmall in the meantime, which includes three co-branded cans and a Porsche 911 GT3 Cup model car in Coca-Cola livery, making it a highly collectible item.
"It is a pleasure to witness the creation of the Porsche Carrera Cup Asia and Coca-Cola co-branded cans and racing car livery, a powerful image of a classic meeting a classic," said Mr. Daniel Schmollinger, Vice President Marketing of Porsche China. "Due to the impact of the epidemic, the Series had to be put on hold this year. To make up for this, we will continue to offer our fans surprising experiences in other ways."
Since 2003, the Porsche Carrera Cup Asia has grown to become Asia's premier one-make sports car racing series. It continues to ignite passion and enthusiasm for motorsports across the region, while attracting brilliant professionals competing wheel-to-wheel with dedicated privateers. A proven testing ground for fledgling talent and a showcase for the world’s leading GT competitors, today the Porsche Carrera Cup Asia is the number one choice for the region’s finest drivers to prove themselves.
9/7/2020
Further information and pictures for journalists and media representatives can be found on the Porsche press database at http://presse.porsche.de/.
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